To drive growth of higher-margin tire sales, Goodyear sought a solution that would guide consumers towards these products. Furthermore, Goodyear wanted to explore alternative options on new in-store marketing tools to support their goal. DXY designed a tablet that guided sales personnel through a series of “fuzzy logic” questions to identify and recommend products. Custom tablets were sent to 2,600 staff in the United States, pre-loaded with the app. The result was increased sales of their higher-margin products.